World Industries

World Industries is one of the most legendary names in skateboarding history. Founded by Steve Rocco and Rodney Mullen in the late 80’s, the brand rose to fame in the 1990s and quickly became a staple in skate culture. Thanks to their bold graphics and designs, World Industries has remained a go-to for skaters around the world.

At the heart of the brand’s identity are the iconic characters Flameboy and Wet Willy. The Flameboy and Wet Willy skateboard series became an instant classic, capturing the attention of a generation of young skateboarders.

Today, World Industries continues its legacy as a youth-centered skateboard brand. With a wide selection of World Industries complete skateboards, clothing, and accessories, the brand stays true to its roots while continuously evolving with the modern skateboarding scene. Explore the latest World Industries skateboard collections and keep the legend alive – one trick at a time.