Heelys roller shoes look like regular skate shoes, but they have wheels integrated in the heel, so you can skate with them. Heelys shoes have become extremely popular in a very short time, and both Heelys for girls and Heelys for boys are available in our product range. To switch from walking to skating you simply tip the foot and put your weight on the heel.
Heelys sponsors Disney’s youth series “The Lodge” in which the characters dance and sing. In relation to “The Lodge”, Heelys have made a campaign that puts the spotlight on dancing with shoes with wheels. Four groups challenge each other in a friendly dance-off where they show off some of their best Heelys moves and other dance moves. Inspired by this kids themselves can make these friendly dance-offs in the school yard, at home or wherever the dance mood suddenly takes over.
Heelys roller shoes are the original shoes with wheels, and they were invented by Roger Adams in 1999. Since then, these Heelys for kids have evolved into a popular skate shoe for kids and young adults in the UK, among many other countries around the world.