Sure-Grip produces rollerskates for freestyle skating and all kinds of roller sports and accessories for skating.
Sure-Grip was established way back in 1936 by John L. Wintz in California, and the brand has evolved concurrently with the roller skate history. In 1947 they developed a rubber cushion system that has proved durable, as it is still used in the skates they produce today – with a little improvement along the way. In the 1970s more people got leisure and skating became a popular activity. At that point, Sure-Grip introduced an outdoor roller skate, mounted on a running shoe, and it became an immediate success. When roller hockey became a popular sport in the beginning of the 1990s, Sure-Grip skates was in front yet again. Today they have developed a line of Roller Derby speed boots for Roller Derby.