HUF Worldwide is a pioneering skate and lifestyle brand that is famous for making apparel and accessories in timeless and functional designs. HUF clothing is made with high-quality materials to endure the wear and tear of skateboarding.
Keith Hufnagel, the founder of HUF, became a professional skateboarder in the early nineties, and he opened the first HUF Worldwide store in San Francisco in 2002. Among items from the most respected skateboard and streetwear brands, he began to sell HUF T-shirts and hats. Slowly the assortment expanded to include HUF hoodies, socks, shoes, and even skateboard decks.
HUF has become a staple in the skateboarding scene, and the brand embraces all things associated with skateboarding and street culture. The casual designs of the HUF essentials collection stand alongside vibrant collabs like HUF x Thrasher, HUF x Marvel, and HUF x Street Fighter.